ROKSANDA ILINCIC is opening her first store at 9 Mount Street in London’s Mayfair in early 2014. Housed in a historic Grade II listed building, the boutique marks a new chapter in the label’s development.
“It’s still sinking in, but I am over the moon,” Ilincic told us today. “It felt pretty good to see my name on the window – it’s a dream come true. I want to be able to show our vision and DNA in a fuller way; for shoppers to be able to see how our collections look and fit within a certain environment. Customer service is also very important to me – we want to offer a bespoke way of dealing with customers.”
The store has been designed collaboratively with British architect David Adjaye, who has previously built homes for Alexander McQueen, artist Jake Chapman and photographer Juergen Teller. For now, the designer is keeping the interior of the space “a secret” until the shop opens next year, but she promises “something exciting”.
In terms of location, Ilincic is in good company – other labels to have outlets on the Mayfair street include Christian Louboutin, Marc Jacobs, Balenciaga and Lanvin. Christopher Kane will also open his first store there before the end of next year.
“We have some pretty great neighbours,” she admitted. “I couldn’t resist the location and the site is beautiful. When the spot came up, it was such great timing in terms of where we were as a brand. It’s a street I have always wanted to be part of on a personal level.”
To celebrate news of the opening, Ilincic has teamed up with set designer Gary Card to create an installation which is on show in the shop window now and for the next three weeks. The display features eight Ilincic dresses – inspired by influential artist and Bauhaus professor Josef Albers – and created in association with The Josef and Anni Albers Foundation. The collection will be available exclusively on Net-A-Porter.com.
“I was approached by the foundation, which was so nice because I’ve always been a fan of Josef’s work,” she said. “He has a minimal way of approaching bright, beautiful colours. The collaboration also gave me another reason to work with Gary Card. Really, the photographs don’t do it justice. It’s such an exciting project.”