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DAVID BOWIE‘s new Louis Vuitton campaign has been unveiled for the first time and we have the images to show you. See the initial ideas for the advert with the final storyboard, then go behind the scenes as the campaign is photographed by David Sims.
The advert is the second stage of a film, starringArizona Muse, that was first launched last November – showing the journey of the Vuitton woman and entitledL’Invitation Au Voyage. Muse’s adventure starts in Paris at the Louvre, before she is whisked off in a hot air balloon which takes her to Venice – where she meets Bowie. Cue picturesque shots of the model travelling along Venetian canals in an old-fashioned boat and decadent scenes of a masked ball – a more glamorous version of the masked, surreal soirée seen in 1986 cult film Labyrinth, which also starred Bowie. Unsurprisingly, the musician also sings a track from his new album, The Next Day.
The full film – which promotes Vuitton’s new Tambour watch and Vivienne bag – will premiere on the label’s app on November 7. A shortened clip will be shown on television on November 10, while the campaign images will appear in magazines and newspapers later this month.